Building your business and winning customers
Even if you had a successful launch, you need to develop your business for long-term success. Once you're up and running, you need to retain and attract clients and customers.
You should start with the basics by identifying your unique selling proposition (USP) and creating a marketing plan. A good marketing plan should include a website, blog and some advertising mixed with social media activity.
Good service is also important to make sure you keep your customers happy and turn them into brand advocates for your business. The way you treat your customers matters and the effects of a poor customer experience is people will move their business somewhere else if you fail to impress.