Bibby Financial Services announces key hires to drive customer strategy

Updated: 10 October 2022

Ajay Patel and Mehul Parikh join global funder

SME funder, Bibby Financial Services (BFS) has appointed Ajay Patel and Mehul Parikh as it continues to drive forward its global customer strategy.

Ajay joins BFS as Director of Customer Strategy from Siemens Financial Services where he has held a number of senior roles in Strategy and Transformation with his most recent role being Global Head of Customer Innovation Group.

He has lived and worked in the UK, Germany and Indonesia and brings with him over 15 years’ experience leading and delivering customer centric B2B financial services projects across various geographies.

Mehul joins as Head of Revenue Processes & CRM from Danz where he was Head of CRM and Project Platforms.

Having held roles with Thomson Reuters, Oumkaar Data Services Ltd and Xpedition, Mehul brings over 15 years’ experience working with CRM technology, delivering technical solutions for revenue and business process optimisation.

Axel Scholz, Chief Revenue Officer of Bibby Financial Services, said: “More than ever, SMEs around the world today need to partner with providers who understand the opportunities and challenges they face, and can provide adaptable future-focussed solutions designed to meet these customer needs.”

“Enhancing and optimising the way we support customers is an essential part of our ambitious growth strategy. I’m delighted to welcome Ajay and Mehul to BFS, and look forward to our clients and colleagues benefitting from their vast experience of delivering a market leading customer experience.”

Ajay Patel added: “BFS is a values-driven business that puts the customer at the heart of everything it does, so I’m delighted to join at such an exciting time and look forward to working with colleagues and customers alike.”